You’re trying to get through all the noise and the distraction and the clutter with your message.
Here’s the thing: You are the noise and the distraction and the clutter.
Just because it’s important to you doesn’t mean it’s important to us.
It is, of course, in the eye of the beholder.
Instead of creating a campaign that somehow cuts and invades, consider creating a product, a service and a story that we’d miss if we couldn’t find it.
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