The Single Most Important Piece Of Writing I’ve Ever Written

A Critical Note For Every Single Piece Of Content I’ll Ever Create

If you look back over the 50+ or pieces of writing thus far you will see me speaking upon ideas such as ‘The Deception Of Seeking Your Passion’, ‘Hacking Decision Making’ and ‘The Vanity Of Confidence’, among many other philosophies.

But who am I to talk about such things?

What qualifies me to be a trusted source of information for you?

Why should you listen to anything I have to say?

Here’s the thing … maybe you shouldn’t.

I need to make one thing crystal clear to the small, but significant tribe I am slowly creating.

By no mean’s am I telling anyone,

‘This is how you should live your life’


‘This is how you reach — *insert goal here*’.

Understand: Every single piece of writing I’ve ever published, every single YouTube video I’ve created. Hell, let’s just put a whole blanket statement on everything I think or say are pieces of my life from my perspective.

By no means am I telling you how you should live your life.

Everything I curate or create on any platform is simply displaying my own truth — my own perspective of the world.

Everything I create is a reminder to my future self to live to my the highest potential. I will always be a student. I am still learning and figuring all this shit out.

This statement is quite counter intuitive to the way many market and position themselves as a brand.

Do you know how many “motivational” figure heads we have in our culture spurting mindless regurgitation who haven’t actually done it? Do you know how many 22 year old life coaches there are who haven’t actually lived the life they’re exclaiming? Hucksters are constantly trying to sell you on a dream and are getting paid to teach you how to sell other people, on that very same dream. It’s a never ending cycle that I couldn’t sleep at night if I was ever a part of.

My point is.

I don’t want to tell you you can do it. Until I actually do it.

I have a tendency to present my experiences and knowledge with a lot of confidence and assuredness because I really do believe in me. But the reality is, I may not be right.

I think it’s easy to forget that the people we look up to and try and learn from are usually doing what they’re doing for the first time. In large part, I am still very early in this journey — I haven’t done most of this before. So I may not be right for you. Or, I may be perfect for you.

As you can see I am not writing this piece to convince anyone of what I’ve done, or what I’m going to do. I’m okay if you don’t follow me and consume my content. Because one of my job’s is to prove to you over the next 1–10+ years why not following me is a mistake. But I will only do this through actually executing, not simply saying ‘I’m going to do it’. A beautiful irony.

To reiterate:

This is all the way I see the world. I am illustrating my philosophies that have helped me grow stronger into the person I am today. I am displaying the path I took to reach my own success.

But let me be honest with you, my intentions were not this pure and noble to start with. One of my main priorities to writing was to see if I could help people through my experiences. While this is something I still strive for, I feel like hindsight has given me the ability to step back and realise I may have been treading the line of “self help motivational guru” in the making — ‘this is how you live a successful prosperous life.’ Which is not who I am nor who I want to be.

To shift gears one last time, when we read articles and books we often see the author attempt to talk to the reader using the pronoun …


When I say the word “you” in my pieces, I used to think I was talking to the reader, or even ‘at’ the reader. I used to write with the reader as the number one priority.

I want to go on the record to say I am referring to me, just as much as I am to the reader, if not more. I am talking to ‘me’, first and foremost to remind myself to stay true to the value’s and principles I am conveying. In other words, a lion has to act like a lion to attract other lions. He can’t be doing sheep shit. AKA I have to live the words I deliver, or at least attempt to do so.

This is why I have recently shifted into a new style of writing titled, ‘Dear Alexander’. This new style serves as a creative new delivery mechanism where I can deliver a type of ‘memoir’ to myself on how to live and navigate through the chaos of my mind’s world.

I’m partly doing this in an effort to steer clear of telling anybody how to live and how to grow stronger so early in my own journey. To me, that is not fair to the game of life I am trying to compete against. That is not fair to the intentions I have for what I create and who touches it.


This is me documenting my journey.

I am still building my business’.

I am still growing my personal brand and influence.

I am still a young student who has so much more to see learn and do.

You will only hear me talking like an expert, once I am one.

I don’t know it all.

I will never know it all.

This is my truth.

Now imagine if we demanded this truth from everyone we learnt from…

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